Sellmore.
We build the selling environment and training experiences that make sales excellence inevitable.
Book a consultation ↗Our Why
We build the selling environmentthat makes excellenceinevitable.
What happens if your team has:
The problem
Measuring activity,not behaviour.
Activity isn't skill
Five thousand calls. Fifty conversions. Good or bad? Most firms cannot say — they measure activity and assume it equals progress.
Same input, different outcomes
Two reps make identical calls and produce opposite results. The variable is not effort — it is the selling environment they operate inside.
Excellence, engineered
Define what good looks like. Build the environment that supports it. Make excellence inevitable, not aspirational.
What we build.
upLiFT
Coaching & workshops
One-on-one coaching, high-impact workshops, and the Sales Management Masterclass — fundamentals for every high-performing team. Managers become expert coaches. Reps learn to build trust, tell the right stories, and solve customer problems.
LiFToff
Behavioural selling system
Visibility into customer conversations — how buyers move from intrigue to confidence. One simple view that lets you scale what good looks like.
Launchpad
Onboarding & certification
Made-to-measure virtual onboarding capped by intensive in-person certification. New commercial hires embody your customer-centric culture from day one.
On day three, I watched my new hire with zero technical background deliver a flawless presentation.
Bart Jordan
Senior Regional Manager, Seequent
Chris built standards and preparation frameworks tailored to our market — it changed how fast we moved.
Melissa Wong
CEO & Co-founder, Zipline
What Chris created gives us visibility in a way I’ve never seen before. We can now act ahead of the market.
Melanie Milburn
VP & GM, Canada, Elvium Life Sciences
His strategies transformed what I did. They changed how I engaged and how customers responded — the results spoke for themselves.
Edu Figueroa
Executive Business Development Leader
Chris focuses on what matters — why customers buy, and how decisions flow.
Richard Freeman
Strategy Advisor
This makes sales coaching for any manager dead simple. Chris, you are spinning gold here.
Rob Logan
Sr. Sales Manager
LiFToff is one of the best investments I’ve made in my career.
Dwayne Mott
Sales Director, Ricoh Canada
Chris Szado is the sales guru.
Zach
Account Executive
We’ve worked with
Team
The practice.
Chris Szado
Head of Sales
Sarah Robertson
Executive Leadership & Communication
Xavier Shive-Sanchez
Lead Generation & Operations
Matthew Logan
Head of Business Development
Ambreen Sharif
Omni-channel Marketing & Design